The Best Ads of the Month—So Good, You’ll Wish You Made Them

Posted On:

May 2nd, 2025

Ad: Ikea

Principle: Pop culture hijacking
This Severance-inspired IKEA set drops just in time for the show’s release.

Principle: The Before & After
Show them results they can’t argue with.

Principle: The Universal Product

Principle: Iconic Layering
Use something iconic to stand your product on top of.

Principle: Us (Features) vs. Us (Benefits)
A unique twist on Us vs Them.
Benefit > Feature.

Principle: Use Inside Data
No one has more data on your company than you do. Use it to sell your product.

Principle: Stop The Scroll
Stop the scroll with a 10x visual.

Principle: The Venn Diagram Ad
One of our favourite formats.

Principle: The Facial Expression Test
An ad that makes your audience pull a face = A good ad.

“If it doesn’t sell, it isn’t creative.”
– David Ogilvy