India’s digital advertising isn’t just evolving—it’s being rewritten in real time.
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Where India is Heading in Digital Advertising
Playbook 2025
November 3rd, 2025
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Marketing for Pincodes
Playbook 2025
November 3rd, 2025
As a consumer, do you remember the first time you ordered from a quick commerce app?
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Measurement & Navigating Data in Digital Marketing
Playbook 2025
November 3rd, 2025
In the fast-paced world of digital marketing, brand success hinges on more than just data—it...
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HM Category Growth Simulator
Playbook 2025
November 3rd, 2025
Every product category has its own unique consumer behaviour. The way people buy electronics...
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Influencers in Advertising
Playbook 2025
November 3rd, 2025
When it comes to communication, Influencers give what the brands can’t- a friendly and...
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Brandformance: A New Name for an Old Game. Let’s Play It Right This Time.
Playbook 2025
November 3rd, 2025
Marketing has always been a game of balancing brand building with performance. Yet, in the d...
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The Global Rise of Retail Media Networks (RMNs) and Their Impact on Advertising
Playbook 2025
November 3rd, 2025
Retail media networks (RMNs) are reshaping the advertising landscape globally, and India is ...
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Metamorphosis of Search
Playbook 2025
November 1st, 2025
Search marketers who once mastered discovery must now adapt to a new digital frontier. Consu...
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The Best Ads of the Month—So Good, You’ll Wish You Made Them
Brand Awareness
May 2nd, 2025
The Best Ads of the Month—So Good, You’ll Wish You Made Them
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