Amazon Drona: The Power Tool Retail Advertisers Didn’t Know They Needed

If you’re managing multiple retail brands on Amazon, you know the grind: switching between advertiser accounts, juggling spreadsheets, trying to track performance, plan budgets, and optimize campaigns—all without dropping the ball.

Amazon Drona was built to fix that.

Drona is a free, multi-account management and planning platform for Amazon Ads partners. It supports Sponsored Products (SP), Sponsored Brands (SB), Sponsored Brands Video (SBV), and Sponsored Display (SD).

It’s designed for agencies, account managers, and power users managing multiple advertisers—giving them a single hub to plan, track, and optimize everything in one place.

Here’s what makes Drona a game-changer.

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What Can You Do With Drona?

Drona offers 12 features, built to streamline media planning, simplify execution, and supercharge optimization—all without leaving the platform.

🛎 Notifications

Stay on top of account-level updates, alerts, and campaign activity with real-time notifications that help you act fast and stay informed.

📊 Budget Planner (Glance Views or Share of Voice-Based)

Estimate future ad spends based on either glance views or impression share goals. Whether you’re planning for a big sales event or just trying to hit consistent growth targets, this tool helps you align budgets with actual goals.

🔍 Planning

Analyze performance down to the ASIN level. Drona helps you identify under-leveraged products and spot new advertising opportunities across your entire catalog.

🔁 Primus

Primus includes two tools:

• Campaigns Transformer: Seamlessly shift high-performing campaigns from one ad format to another (e.g., SP to SBV)
• Campaign Manager: Track how your campaigns are pacing against defined goals—especially the ones launched through Drona.

⚙ Optimus

Optimus handles your search term game. Do keyword research, assess targeting effectiveness, and dive into branded vs. generic vs. competitor performance—all from one screen. It’s your built-in optimization engine.

🤖 Automated Rules

Set performance-based rules that automatically tweak bids, adjust budgets, or pause underperforming campaigns. No micromanaging needed—just set it, forget it, and let Drona handle the routine.

💡 Recommendations

Every week, and in real time, Drona delivers AI-powered suggestions to improve your Sponsored Ads campaigns. Think of it as a virtual assistant that’s constantly scanning your data for ways to improve ROAS.

Others: Overview, Reporting Overview, Case Manager and Marketplace

Why It Matters

If you’re managing dozens (or hundreds) of campaigns across multiple clients or brands, Drona is your control center. It saves time, improves accuracy, and provides insights that were previously hard to access without digging deep into reports.

And the best part? It’s completely free for Amazon Ads partners.

Final Word

Amazon Drona isn’t just a tool—it’s your full-stack media planning and optimization suite. Whether you’re planning big campaigns, optimizing keywords, or juggling multiple advertiser accounts, Drona brings it all under one roof.

If you’re not using it yet, you’re working too hard.

Want help integrating Drona into your workflow or manage your Amazon advertising itself? 

Let us know.