FMCG
Startup
Growth
Matured
Startup Stage
Break into shelves — Ecom or digital. Win trust, drive trials.
- Crack category entry with Launch playbook, Conversion Rate optimization through combination of marketing, content and pricing levers.
- Rank fast with search-optimized product listings
- Boost trial via performance-first influencer campaigns
- Drive urgency with time-bound eCom offers
- Build instant trust with storytelling and Content levers
- Deploy accurate KW x SKU x Media investments to maximize ROI
Growth Stage
Scale SKUs. Expand reach. Dominate search and shelf.
- Adapt your mix to seasonal shopper behaviour.
- Win category slots with smart node placement- Claim leadership in a gateway product- industry approved
- Create combos and bundles to lift AOV.
- Competition & SKU wise marketing strategies
- Go full-funnel optimization with On and Off platform interventions
- Hyper local & High frequency optimization strategies through our tried and tested growth frameworks.
Maturity Stage
Own categories. Defend share. Innovate profitably.
- Push premium packs to grow margins through SKU prioritization and optimized media deployment
- Prevent ad spend waste with live stock + buybox tracking through tech capablities
- Defend brand with full-spectrum coverage and grow category or Market share targeting pockets of growth
- Activate repurchase with retention-led remarketing
- Craft deep strategies identifying white spaces in the market and recommending Products (NPDs) to capture and grow share.
- Drive off platform converting traffic through activations like Telegram
