Digital Marketing

How to Setup Google Business Profile for Better Online Presence in 2023

11 Jan 2022
5 min read

In 2023, it is vital to setup your Google Business Profile for improving your local SEO and establishing a strong online presence. With a comprehensive profile, you can enhance your chances of being found by potential customers. This step-by-step guide will walk you through the process of setting up your Google Business Profile and maximizing its potential.

Why Google Business Profile Matters in 2023:

In today's digital age, local businesses heavily rely on online search to attract customers. With an optimized Google Business Profile setup, you can significantly impact your search rankings, increase visibility, and outshine your competitors. It acts as a virtual storefront, providing crucial information to potential customers who are actively searching for products or services in their local area.

Step-by-Step Guide to Setting Up Your Google Business Profile:

1. Creating Your Google Business Account:

To kickstart your Google Business Profile setup, follow these detailed steps:

Visit the Google My Business Website:

Begin by navigating to the Google My Business website ( in your web browser. This is the official platform provided by Google for managing your business profile.

Click on the "Manage Now" Button:

Look for the prominent "Manage Now" button on the page, and give it a click. This will initiate the account creation process and allow you to start the setup for your Google Business Profile

Sign in with Your Google Account:

If you already have a Google account, sign in using your existing credentials. If not, you can create a new account by clicking on the "Create account" link and following the prompts. Having a Google account is necessary for the setup of your Google Business Profile.

Provide Accurate and Up-to-Date Information:

Once you're signed in, you'll be prompted to provide accurate and up-to-date information about your business. This information is essential for Google to understand your business and display accurate details to potential customers.

  • Business Name: Enter the official name of your business. Make sure to use the exact name you use in your branding and on other platforms.
  • Address: Input your physical address. If you operate from multiple locations, you can add additional locations later in the process.
  • Service Areas: If you provide services within a specific area but don't have a physical storefront, you can specify your service areas instead of a physical address.
  • Contact Information: Provide your business phone number and website URL. Make sure they are current and active.

Choose a Business Category:

Select the most appropriate category that represents your business. This category will help Google understand your industry and display your business in relevant searches. Be as specific as possible to target your desired audience accurately.

Verify Your Business:

Verifying your business is a critical step to ensure that you have ownership and control over your Google Business Profile. Google provides several verification methods such as mail, phone, email, or instant verification for eligible businesses. Choose the method that works best for you and follow the provided instructions to complete the verification process.

Explore Additional Features:

After your business is verified, you'll gain access to a range of additional features and tools offered by Google My Business. These features include posts, messaging, insights, and more. Take the time to explore and familiarize yourself with these features to leverage them effectively in enhancing your online presence.

2. Claiming and Verifying Your Business:

To gain full control over your Google Business Profile and ensure the accuracy and legitimacy of your business details, follow these steps to claim and verify your business:

Claim Your Business Listing:

Start by searching for your business on Google Maps or the Google My Business website. If your business is already listed, you'll need to claim ownership of the listing. Click on the "Claim this business" or "Own this business?" option, which will prompt you to sign in to your Google account or create a new one if you don't have an account yet.

Confirm Business Information:

After initiating the claiming process, you may need to provide additional information to confirm that you are the rightful owner of the business. This might include details such as the business's physical address, phone number, or website.

Choose a Verification Method:

Once you've confirmed your ownership, Google offers several verification options to ensure the legitimacy of your business. The available methods may include:

  • Mail Verification: Google will send a postcard containing a verification code to your business address. Once received, enter the code into your Google My Business account to complete the verification.
  • Phone Verification: If eligible, you may have the option to verify your business over the phone. Google will call the phone number associated with your business and provide a verification code that you can enter to complete the process.
  • Email Verification: In some cases, Google allows businesses to verify their listing via email. You'll receive an email with a verification link or code that you can use to verify your ownership.
  • Instant Verification: Certain businesses that have already verified their business with Google Search Console may be eligible for instant verification. In this case, the verification process happens automatically, and you'll see a notification indicating that your business has been verified.

Complete the Verification Process:

Choose the verification method that works best for you and follow the provided instructions to complete the verification process. It's important to note that the verification process may take a few days to complete, depending on the method chosen.

Access and Manage Your Google Business Profile:

Once your business is successfully verified, you'll gain access to your Google Business Profile dashboard. Here, you can manage and update various aspects of your profile, including business information, hours of operation, photos, posts, reviews, and more.

3. Optimizing Your Business Information:

Adding Accurate Business Name, Address, and Phone Number (NAP):

One of the critical factors for local SEO is consistent NAP information. Make sure your business name, address, and phone number are accurate and consistent across all platforms, including your website, social media profiles, and directories. Consistency builds trust with search engines and customers alike.

Selecting Relevant Business Categories:

Choose the most relevant and specific categories that accurately represent your business. Google provides a list of suggested categories to choose from, ensuring that your business appears in relevant searches. Selecting the right categories helps attract the right audience and improves your visibility.

Uploading High-Quality Photos and Videos:

Visual content plays a crucial role in capturing the attention of potential customers. Upload high-quality photos and videos that showcase your products, services, location, and ambiance. Include images of your storefront, interior, team members, menu items, or project portfolio, depending on the nature of your business. Visuals help create a compelling first impression and increase customer engagement.

Crafting an Engaging Business Description:

Write a captivating and concise business description that effectively communicates your unique selling points and key offerings. Highlight what sets your business apart from the competition and why customers should choose you. Incorporate relevant secondary keywords naturally within the description to optimize for search engines. Aim for a balanced approach, catering to both search engines and human readers.

Managing Customer Reviews and Ratings:

Customer reviews and ratings are influential in shaping public perception and trust. Encourage your customers to leave reviews and ratings on your Google Business Profile. Respond promptly to both positive and negative feedback, showcasing your commitment to customer satisfaction. Engaging with customers through reviews helps build a positive online reputation and demonstrates your dedication to providing exceptional service.

4. Utilizing Additional Features for Enhanced Online Presence:

A. Google Posts for Promotions and Updates:

Make use of Google Posts to share promotions, offers, events, or important updates directly on your Google Business Profile. These posts appear alongside your business information and can entice potential customers to take action.

B. Appointment Booking and Scheduling:

Simplify the process of scheduling appointments with the help of Google's appointment booking feature. Enable online booking directly through your Google Business Profile, allowing customers to easily book appointments or services. Streamlining the booking process not only saves time but also enhances the overall customer experience.

C. Insights and Analytics for Performance Tracking:

Harness the power of Google's insights and analytics to gain valuable data about your Google Business Profile's performance. Track metrics such as views, clicks, and customer actions to understand how users interact with your profile. Furthermore, these insights enable you to make data-driven decisions, optimize your strategies, and identify areas for improvement.

Best Practices for Optimizing Your Google Business Profile:

To maximize the benefits of your Google Business Profile, follow these best practices:

  1. Encourage customer reviews and respond promptly to feedback. Positive reviews build trust and credibility, while addressing negative reviews shows your commitment to resolving issues.
  2. Regularly monitor and update your profile to reflect any changes in your business. Keep your business hours, contact information, and descriptions up to date.
  3. Integrate your Google Business Profile with other online marketing efforts. Link your profile to your website and social media accounts, and cross-promote across various platforms to maximize your online visibility.
  4. Leverage Google's additional features such as Questions & Answers and Messaging to engage with potential customers and provide quick responses to inquiries.
  5. Utilize Google's Insights and Analytics to track performance and make data-driven decisions. Analyze user behavior, identify popular search queries, and refine your content and offerings accordingly.


In 2023, setting up and optimizing your Google Business Profile is crucial for improving your local SEO and establishing a robust online presence. By following this step-by-step guide and implementing best practices, you can attract more local customers, improve your search rankings, and stay ahead of the competition. Leverage the power of Google's features, engage with your audience, and watch your online visibility and customer base grow.

Additionally, the success of your Google Business Profile depends on regularly monitoring and updating it. Stay proactive, respond to customer feedback, and adapt to changes in your business landscape. By staying committed to enhancing your profile, you'll position your business for better local SEO results and increased online success. HiveMinds School of Digital offers more helpful tips all catered towards upscaling your brand. Do check it out and stay ahead of your competition in the online space

Do check out some of our other blog posts
8 min read

Find Your Dream SEO Job in 2023

Discover the lucrative opportunities of a SEO job and learn how to excel in this dynamic industry. Explore career opportunities and essential skills.
Read post

How to Find Your Dream Digital Marketing Job

Discover the latest trends and opportunities in the rapidly growing field of digital marketing. Read our guide and get a lucrative digital marketing job .
Read post
8 min read

How to use ChatGPT for Keyword Research

Leverage ChatGPT for keyword research and enhance your SEO strategy with effective techniques and insights.
Read post