Marketing Analytics
Week 1
Gooogle Analytics
Module-1
Introduction to UA & GA4
Module 2
Understanding Key Metrics
Module 3
Creating Goals and Conversions
Module 4
GSA4 Event Set-up
Module 5
Customizing Reports
Module 6
Segmenting Data
Module 7
Understanding Traffic Sources
Module 8
Analyzing Audience Data
Module 9
Ecommerce Tracking
Projects you'll be doing
1.Setting up Google Analytics for a website.
2. Analyze and extract different reports.
3. Setting up different events
Week 2
Google Tag Manager
Module-1
Introduction to GTM
Module 2
Understanding Tags, Triggers & Variables
Module 3
Implementing Tracking Codes
Module 4
Debugging & Testing
Module 5
Customizing Data Layer
Module 6
Using Templates
Module 7
Cross Domain Tracking
Projects you'll be doing
1.Implement GTM on a Website
2.Set up Google Analytics Events with Google Tag managerĀ 
3.Set up various social media Pixel through GTM
Week 3
Google Search Console
Module-1
Introduction to Google Search Console
Module 2
Understanding Search Analytics
Module 3
Keyword Analysis
Module 4
Identifying Technical issues
Module 5
Performance Reporting
Module 6
Sitemap & Robot.txt
Module 7
URL Inspection Tool
Projects you'll be doing
1.Submit your website sitemap to Google search Console
2.Keyword Analysis of a website
3.Extract performance report of a website