Fundamentals of Performance Marketing and FB Ads
Module-1
Basic Market Research - Audience research and keyword research
Module 2
Demographics of Your Customer
Module 3
What are people doing online and when?
Module 4
Examine demographics and segmentation
Module 5
Understanding your target audience and finding them
Module 6
Using Audience Insights Tool
Module 7
Policies, Intro to Ad, Ad account structure, Campaign Structure and Objectives
Module 8
Campaign Dissection and Targeting
Projects you'll be doing
1.Teardown of best performing creatives
2.FB Ads set-up and review
3.Tag configuration using Google Tag Manager