Facebook Ads

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Week 1
Fundamentals of Performance Marketing and FB Ads
Module-1
Basic Market Research - Audience research and keyword research
Module 2
Demographics of Your Customer
Module 3
What are people doing online and when?
Module 4
Examine demographics and segmentation
Module 5
Understanding your target audience and finding them
Module 6
Using Audience Insights Tool
Module 7
Policies, Intro to Ad, Ad account structure, Campaign Structure and Objectives
Module 8
Campaign Dissection and Targeting
Projects you'll be doing
1.Teardown of best performing creatives
2.FB Ads set-up and review
3.Tag configuration using Google Tag Manager
Week 2
Deep Dive into FB Ads
Module-1
Essential tools for ad creatives
Module 2
Domain Verification and aggregated events
Module 3
Pixel & Conversion tracking setup
Module 4
Attribution, Audiences and Remarketing
Module 5
Reporting and Messenger Marketing
Module 6
Cold, warm and hot campaign strategies
Module 7
Campaign Scaling strategies
Module 8
Automated Rules
Module 9
Static, carousel  and video ad creative best practices
Module 10
Handling restricted industries like Health to run FB ads
Projects you'll be doing
1.Teardown of best performing creatives
2.FB Ads set-up and review
3.Tag configuration using Google Tag Manager
Week 3
Media Planning
Module-1
Planning tools - Campaign Planner
Module 2
Creative Hub
Module 3
Planning the budget for the campaigns
Module 4
Case study showcase
Projects you'll be doing
Campaign Brief - Students develop and present a hypothetical campaign brief through group work.

Interested in our course?

Why Wait? Join over a 100+ students all interested in upskilling their careers