Google Ads

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Week 1
Fundamentals of Web and Search Engines
Module-1
Basic Market Research - Audience research and keyword research
Module 2
Demographics of Your Customer
Module 3
What are people doing online and when?
Module 4
Examine demographics and segmentation
Module 5
Understanding your target audience and finding them
Module 6
Shortlisting the channels to target your audience
Module 7
Assessing the competitors and drawing insights from them
Module 8
Differentiating between B2B and B2C companies
Module 9
Shortlisting the type of ads to run on Google
Module 10
Keyword research
Projects you'll be doing
1.Keyword research for the given company and categorizing it based on the intent
2.Creation of your ideal target audience
3.Shortlist the competitors for a given company
Week 2
Planning and Execution on Google Ads
Module-1
Fundamentals of Google Ads platform
Module 2
Different types of Ad types and objectives - Search, Shopping, UAC, Discovery, Display and Video
Module 3
Cold, warm and hot campaign strategies
Module 4
Cold, warm and hot campaign strategies
Module 5
Remarketing campaign strategies
Module 6
Campaign Scaling strategies
Module 7
Search Ad copies best practices
Module 8
Static images and video ad best practices
Module 9
Setting up tracking and conversion tags using Google Tag Manager
Projects you'll be doing
1.Google Ads set-up and review
2.Tag configuration using Google Tag Manager
Week 3
Media Planning
Module-1
Planning tools - Reach planner, keyword planner and forecast
Module 2
Planning the budget for the campaigns
Module 3
How to measure and analyze the campaigns performance
Module 4
Case study showcase
Projects you'll be doing
Campaign Brief - Students develop and present a hypothetical campaign brief through group work.

Interested in our course?

Why Wait? Join over a 100+ students all interested in upskilling their careers