Fb Ads

Week 1

Fundamentals of Performance Marketing and FB Ads

Module-1

Basic Market Research - Audience research and keyword research

Module 2

Demographics of Your Customer

Module 3

What are people doing online and when?

Module 4

Examine demographics and segmentation

Module 5

Understanding your target audience and finding them

Module 6

Using Audience Insights Tool

Module 7

Policies, Intro to Ad, Ad account structure, Campaign Structure and Objectives

Module 8

Campaign Dissection and Targeting

Projects you'll be doing

1.Teardown of best performing creatives
2.FB Ads set-up and review
3.Tag configuration using Google Tag Manager

Week 2

Deep Dive into FB Ads

Module-1

Essential tools for ad creatives

Module 2

Domain Verification and aggregated events

Module 3

Pixel & Conversion tracking setup

Module 4

Attribution, Audiences and Remarketing

Module 5

Reporting and Messenger Marketing

Module 6

Cold, warm and hot campaign strategies

Module 7

Campaign Scaling strategies

Module 8

Automated Rules

Module 9

Static, carousel and video ad creative best practices

Module 10

Handling restricted industries like Health to run FB ads

Projects you'll be doing

1.Teardown of best performing creatives
2.FB Ads set-up and review
3.Tag configuration using Google Tag Manager

Week 3

Media Planning

Module-1

Planning tools - Campaign Planner

Module 2

Creative Hub

Module 3

Planning the budget for the campaigns

Module 4

Case study showcase

Projects you'll be doing

Campaign Brief - Students develop and present a hypothetical campaign brief through group work.

Interested in our course?

Interested in our course?